Cautioning businesses eager to use social media

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VANCOUVER (NEWS1130) – Businesses are jumping on board with social media. But be warned, don’t get caught up in all the hype.

Despite all the fanpages and tweets, not all businesses are finding success in social media.  In fact, if you’re trying to get your company active online, there are a few things to keep in mind.

For one, you’re not going to please everyone.  In fact, with more interaction, comes more negativity and often that criticism is not expected.

Speaking of which, keep your expectations in check – it’s not going to revolutionize every business, create unlimited leads or replace other marketing needed for your product or service.

And don’t call yourself a social media expert.  Even those who actually are, don’t. 

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