We take a look at movie markups

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VANCOUVER (NEWS1130) – It will be a great long weekend at the movies with Shrek Forever After and MacGruber both opening today. News1130’s Mike Lloyd went undercover at the concession checking prices…and purses.

Did you know that movie popcorn is marked up 900 per cent? That $6 bag only cost about sixty cents per bag. Even so, Rusty and his girl are loading up with the combo. “It’s about $20 for the combo we get. There’s refillable drinks and popcorn.”

You can’t deny it is expensive, but we found a lot of people do smuggle in stuff. Purse check time! Some were not so detailed. “I don’t want to get banned from here.”

Others like this woman, were pleased to share her smuggling details. “All the time! I always do it with candy, chocolate and chips.”

One man told us it’s as simple as using your coat or bag as the disguise, some even bring in cinnamon buns or real butter for their popcorn in a little thermos.

This just reminds us that while theatres make very little on ticket prices, it’s the concession where they do make their profit. 

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