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Vancouver looks to South America for tourism boost

VANCOUVER (NEWS1130) – Vancouver is looking to South America for tourism growth this year. Brazil is seen as an up-and-coming market for travel to Canada.

Dayna Miller with Tourism Vancouver says visitor numbers are still relatively small from Brazil, but Brazilians tend to spend a lot of money while on vacations.

“The inbound travel numbers from that market are currently small relative to some of our bigger core markets, however Brazilian travelers are very, what we call high yield – they spend long periods of time, and they spend quite a bit of money when they’re in a destination,” explains Miller.

She adds summer is the high season for Brazilian visits.  
“There’s a lot of interest in cruise products, and of course we have great cruise itineraries out of Vancouver to Alaska. They’re interested in rail travel experiences so the Rocky Mountaineer appeals to them.”

Miller believes Brazilians enjoy the city-stay experience, and compared to most travelers, are more likely to add significant stops in Vancouver to those tours.

Along with Brazil, Tourism Vancouver also believes India is a new emerging tourist market. Miller says the number of tourists from South Asian country have doubled in the last decade, and hopes that trend continues.