STOCKHOLM (NEWS1130) – Best known for its flat-pack furniture, Ikea is now planning to launch a budget hotel chain in Europe.
Inter Ikea, which owns the Ikea concept, says it has plans for hotels in 100 locations across Europe, with the first expected to open in 2014.
Harald Muller, business development manager of the company’s property division, says although the chain won’t use Ikea’s name or furniture, it will engrain the Ikea philosophy of “good quality at a reasonable price.”
“Aside from that, guests won’t really recognize Ikea in it at all,” says Muller. He adds the hotels will have a Scandinavian “feel” because the interior will be made by Nordic designers.
Inter Ikea, which already owns a handful of hotels in Europe, will work with another company to operate the chain. The name of the hotel chain has not been revealed; it is expected to be released in an official announcement in September.