WHISTLER (NEWS1130) – Expect a slow drive up to Whistler today as thousands of cyclists take over the Sea to Sky Highway.
Organizers of the annual GranFondo Whistler say the lane closures, slow downs and general headaches for drivers on the 99 today are outstripped by the benefit to local businesses.
Kevin Thomson with the event says they see the bump not only on race day, but the weeks and months before this weekend riders spent training in the community. “We did an economic analysis of this a year or so ago, it looks like the event generates about $8 million in economic impact over the course of a year.”
Thomson says people come from all across the province to take part in the largest GranFondo in Canada. He says the inclusiveness of the event is what keeps it growing. “The idea of this is that all of us are capable of doing this type of endeavor. I love hearing all the stories that the GranFondo has inspired people. They see it happening, they’re stuck in traffic, they say ‘you know what, that person looks like me, I could do that.'”
The route is 122 km.