Super Bowl 48 breaks viewing records
Posted February 3, 2014 4:03 pm.
This article is more than 5 years old.
NEW YORK (NEWS1130) – For the fourth time in five years, the Super Bowl has set a record for the most-watched television event in U.S. history, drawing 111.5 million viewers even though the Seattle Seahawks’ 43-8 victory over the Denver Broncos wasn’t really competitive.
The game also set standards for the most-streamed sports event online and, with 24.9 million tweets, the biggest US live TV event on Twitter.
The Seattle victory eclipsed the 111.3 million viewers who watched the 2012 Super Bowl between the New York Giants and New England Patriots, according to the Nielsen company. Until last year’s game dipped slightly to 108.7 million, the Super Bowl had set ratings records for the previous three years in a row.
North of the border, CTV said it recorded an average audience of eight million viewers on its main network, as well as on French station RDS. The broadcaster said there were 18 million unique viewers for the game.
Fox said an average of 528,000 people watched the live Internet stream of the game, peaking at the end of the third quarter. The number of Super Bowl-related tweets was up from 24.1 million last year.
The moment of peak activity on Twitter came after Harvin’s TD jaunt. Harvin’s run produced a 381,605 tweet per minute average, the company said. The next biggest peaks of activity came when Jermaine Kearse caught a touchdown pass and Malcolm Smith returned an interception for a touchdown.
An estimated 115.3 million watched Bruno Mars and his guests, the Red Hot Chili Peppers. That makes it the most-watched Super Bowl halftime show ever, eclipsing Madonna, Fox said.
