Loading articles...

Local group fighting voter apathy by targeting the already-converted

VANCOUVER (NEWS1130) – Polls open in the civic elections tomorrow. Are you going to vote?

Three years ago, barely one in three people in most BC cities turned out to to do their democratic duty, but a dedicated group is trying to change that by targeting the already-converted to do the job.

Promote the Vote is a non-partisan social media campaign pushing people who do vote to find a non-voting friend and talk about the election and the importance of casting a ballot. The idea is that people listen to people whom they know and trust.

“These are conversations that, for some people, don’t happen every day. We are asking people to stretch a bit and maybe step outside of their comfort zone in some situations,” says founder Patrick Lee.

“With only about 30 per cent voter turnout in the last municipal election in BC, we’re betting it’s pretty easy to find someone you know who doesn’t vote. We’re hoping that helps encourage people to have those conversations,” he adds.

While the focus now is on the municipal elections, Lee says they hope to expand into a national campaign ahead of the federal election in 2015.