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This is the busiest week of the year for the online dating industry

VANCOUVER (NEWS1130) – Still waiting on that New Years’ kiss? This is the week for you!

It’s the busiest week of the year in the online dating scene.

“The Sunday after New Year’s is when everyone seems to be the loneliest. So that’s when most people join the dating site to hope to find someone in the New Year,” says online dating expert Julie Spira.

“It’s absolutely huge. The time between now and Valentine’s Day is what we call the peak season in the love business.”

She says now is the time jump into the dating pool.

“If someone joins a dating site in the month of January, it shows there is a 15 per cent greater likelihood they will find a significant other this year. Dating is a numbers game, you kind of have to play to win. The people who join in January are the ones that are the most serious rather than the ones that are looking to join in the summer for a little summertime fling.”

The best piece of advice she can give potential daters?

“Make sure there’s nothing negative [on your profile]. Nobody wants to be with a Debbie or Donnie Downer. It’s amazing to see how many people on their profiles talk about what they’re not looking for.”