‘Yes’ side in the transportation vote explains the rationale behind a late advertising push
Posted March 10, 2015 11:36 am.
This article is more than 5 years old.
METRO VANCOUVER (NEWS1130) – If you’ve been riding a bus or a SkyTrain, you’re sure to have seen them: Colourful ads highlighting the sort of transportation upgrades whatever region you’re travelling through is set to see if voters agree to pay a half per cent more in sales tax to pay for them.
This comes ahead of the ballots for the mail-in transportation tax plebiscite being sent out next week.
“We look at the areas both geographically and by service area,” says Port Coquitlam Mayor Greg Moore.
“So, the advertising that’s going on on SkyTrain is talking about the 220 new SkyTrain cars that will be on the Canada Line, the Expo Line and the Millennium Line to accommodate all of the overcrowding that goes on there. If you’re looking at the northeast sector, the educational advertising that will go into the newspapers there, will talk about the three new B-line busses, the 50 per cent increase to SeaBus, and so on.”
Given the vote happens over a stretch of time rather than on one day, Moore says that late approach is deliberate.
“We have to remember that March 16 is the beginning of the referendum period,” says Moore. “It’s a two-and-a-half-month voting period.”
Moore says the ads are catered specifically to each community to point out the benefits their part of the region will see if voters approve the plan.
Tune in Monday, March 16th at 7 p.m. for a live special event: a discussion with both the “yes” and “no” sides of the tax debate, to help you decide how to vote. Click here for details, including how you can participate and ask questions.
