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Ticket sales appear sluggish for Women's World Cup

Team Canada (Canada Soccer)

City staffers reportedly getting a discounted rate to Women's World Cup to fill seats

Some teams are making their first appearance at the tournament

VANCOUVER (NEWS1130) – Selling tickets for first-round games of the Women’s World Cup at BC Place is proving a challenge for organizers.

Apart from Japan, Group C isn’t the strongest, while Cameroon, Ecuador and Switzerland are all World Cup first-timers, and in a bid to fill the stadium.

Freelance journalist Bob Mackin says he’s been sent a memo indicating Vancouver City workers are getting a 50 per cent discount on tickets for two of the opening match days.

“This will be the first time for most of these players playing in a stadium as big as BC Place Stadium,” says Mackin. “There could be some blowouts here, not much parity, and I think what’s happened is, fans of the beautiful game have responded — or actually not responded — by not buying tickets for these games.”

Not all opening games are a bust though as 45,000 tickets have been sold for USA vs Nigeria.

“They say it’s around 830,000,” says Mackin on how many tickets have been sold for the tournament so far. “They are still hoping to hit the 1.5 million mark, and they say the pace of sales so far is similar to what they saw in 2007 when Canada hosted the U-20 Men’s World Cup.”

Mackin also noted sponsorships have been a struggle, as three of the six available national sponsor spots were never filled.