VANCOUVER (NEWS 1130) – The border is going to be especially busy today with thousands of Americans coming north for the Women’s World Cup final.
It is estimated 60-million people around the world will watch today’s final from BC Place, with plenty of cut-in shots of a beaming Vancouver in between whistles.
Walt Judas with the Tourism Industry Association of BC says this stretch of sunny weather hasn’t hurt global opinion either. “Not only have the games been fun for people to go to…. but as well but the pictures that have been shown around the world via media, social media and otherwise have just been spectacular and it’s certainly put us into a positive light once again.”
Judas believes we could see the fruits of this tournament right away. “I think within the closer regions, provinces, some of the closer states which are a drive market. The impact can be almost immediate because people are still considering their summer plans or visiting perhaps in the fall.”
He thinks other major sporting events will now also want to come to the Lower Mainland thanks to the success of this tournament.
Before the tournament, the City estimated Vancouver would see a $36-million boost thanks to hotel stays, restaurants and shops.
The match between Japan and the US starts at 4pm.