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Tourism is booming in BC

Last Updated Jul 27, 2015 at 7:31 am PDT

(iStock Photo)

Aggressive marketing paying off for BC tourism: expert

Lasting legacy from high profile events aiding tourism in BC

VANCOUVER (NEWS 1130) – There are more people visiting BC this year with the number of tourists rising more than 100,000 compared to last year at this point, a 7.8 per cent gain.

The upturn isn’t just because of the slumping Loonie.

Walt Judas with the Tourism Industry Association of BC says the Canadian dollar certainly plays a factor, but there are plenty of other things the province is doing right to attract visitors.

“We are marketing very ambitiously and aggressively, we’re leveraging dollars through partnerships, we’re hosting major events that draw international attention to Vancouver and other parts of British Columbia.”

Judas says the legacy of hosting high profile events is paying off and we’re marketing to the right places like the US, Japan and South Korea.

“We’re doing a lot of the right things and we need to do more of it.”

He says the legacy of hosting high profile events in years past is helping too.

“There’s no question, we have earned a reputation as a place that is capable of hosting virtually any event and when you have successful events whether dating back to the Olympics or the recent Women’s World Cup that only enhances our reputation. Those were fantastic events and people know that within British Columbia we have the talent, we have the ability, and we have the will to want to host those events, and we’ve made them happen successfully.”