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#LikeLife campaign targets younger drivers

(Source: IBC)
Summary

Thirty-four per cent of drivers admit to texting behind the wheel

VANCOUVER (NEWS 1130) – A new safe-driving campaign is targeting younger people.

The #LikeLife campaign is put together by the Insurance Bureau of Canada.

With so much hands-free technology available, there is no excuse for looking down at your phone while driving, but Steve Kee with IBC says that doesn’t stop 34 per cent of people who have admitted to texting and driving.

“That number jumps more when you get towards young people and I think young people at times think they’re invincible.”

The main message is to put down the phone, but Kee says there is something you could do to spread the word.

“I think you need to open the discussion with your friends and family and make distracted driving as socially unacceptable as impaired driving.”

Kee believes distracted driving can kill people so that text can wait.