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Could getting into the medical pot business hurt the brands of major pharmacies?

(iStock Photo)

Some drug stores say they are exploring the idea of selling prescription marijuana

Expert says Canada is going through a transitional phase with marijuana

TORONTO (NEWS 1130) – A pair of drug stores revealed they’re exploring the idea of selling prescription pot yesterday.

But how could that move affect the brands of Shoppers Drug Mart and London Drugs?

David Soberman with the University of Toronto’s Rotman School of Management admits Canada is going through a transitional phase.

“It’s going from a kind of fringe drug that is used by some people to mainstream, once it goes into the distribution of the most important drug chain in Canada,” says Soberman.

There have been suggestions that some people might not see prescription pot as legitimate and turn their backs on a pharmacy that sells it. But Soberman says large chains have no choice but to get out in front and start carrying medical marijuana.

“It has the potential to make the Shoppers Drug Mart brand and Pharmaprix in Quebec look very progressive,” says Soberman.

“This the place where you’re able to get products that are sort of breaking new ground in the medical world and it also makes them look innovative.”

Overall, he thinks it will have nothing but a positive impact. He says acceptance will keep growing and does not expect a significant number of patients to move away from the major pharmacies.

“I think overall, it’s going to have a positive effect on the brand, if in fact this does move forward. It’s a product that has been proven to be helpful and useful and that it works,” says Soberman.