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Rogers downsizes its magazines division

Last Updated Sep 30, 2016 at 8:23 am PDT

(iStock)

TORONTO (NEWS 1130) – Citing an 18 per cent decline in print readership since 2012, Rogers says it will switch to online-only publication for four magazines in January: FLARE, Sportsnet, MoneySense, and Canadian Business.

Several others will still be printed, but with reduced frequency. That includes Maclean’s (monthly), Chatelaine (6x per year), and Today’s Parent (6x per year).

The company adds that advertisers are moving towards digital platforms rather than traditional print.

Rogers print revenue plunged more than 30 per cent, year-over-year.

“It’s been clear for some time now that Canadians are moving from print to digital, and our job is to keep pace with the changes our audiences are demanding,” Steve Maich, senior vice-president of digital content and publishing at Rogers Media, said in a statement.

“We are so much more than a collection of magazine brands, and we’ve seen rapid growth on our digital platforms over the past few years. Now is the time for us to accelerate that shift.”

Rogers is also looking to sell all of its business-to-business magazines as well as its French publications.

Rogers is the parent company of NEWS 1130.