Two homegrown companies crack Canada’s Top 10 brand reputations
Posted May 2, 2017 10:35 am.
This article is more than 5 years old.
VANCOUVER (NEWS 1130) – What do Mountain Equipment Co-op and Shoppers Drug Mart have in common with Google and Rolex? They’re among the Top 10 companies in the country when it comes to corporate reputation, as measured in the Canada RepTrak 50 index.
After being shut out of the Top 10 last year, the two Canadian companies are ranked third and seventh respectively for 2017.
After evaluating more than 300 corporations, the Reputation Institute ranks Google as Number One in Canada, followed by Rolex.
Canon, Nintendo and Kellogg’s are also in the Top 10, as well as LEGO (which dropped to eighth from first in 2016).
There is more Canadian content in the Top 50, including Tim Hortons (13th), Jean Coutu Group (16th), Agropur (27th), Jamieson Vitamins (31st), Home Hardware (45th), Porter Airlines (47th) and Cineplex (50th).
The index scores companies on factors such as the reputation of its products and services, innovation, workplace, and corporate citizenship.
“The most significant shift we’ve observed in the past year is the increased importance of corporate citizenship as one of the key drivers of a company’s reputation with Canadians,” says Bradley Hecht, Vice-President and Chief Research Officer at Reputation Institute. “It’s no surprise the reputations of all top 10 companies reflect their commitment to social responsibility, as these companies are associated with making the world a better place.”
The 2017 Canada RepTrak 50 also looked at the most reputable industries and found the hospitality, technology, consumer, and transport sectors were the only ones with a strong reputation in Canada, while the raw materials, energy and telecommunications fields received the weakest scores.
