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MEC drops brands associated with US gun manufacturer

Last Updated Mar 1, 2018 at 11:25 am PST

MEC's CEO admits they've been part of the problem and are committed to learn from their mistakes. (Courtesy MEC)

VANCOUVER (NEWS 1130) – Vancouver-based Mountain Equipment Co-op says it has suspended further orders of five brands of outdoor gear owned by Vista Outdoor: Bollé, Bushnell, CamelBak, Camp Chef, and Jimmy Styks.

Vista owns Savage Arms, which makes a semi-automatic assault rifle similar to the one used in the Florida school massacre.

MEC has been under pressure on social media to drop Vista. The co-op doesn’t actually sell guns, but had been selling the Vista Outdoor-related products.

“My responsibility as CEO is to ensure that we make thoughtful, informed decisions in the best interest of our Co-op and effect change where this is possible and consistent with our presence in the marketplace,” CEO David Labistour says in a statement to members.

He says the company will continue to engage with the five brands “in ways that are consistent with our mission and values,” and welcomes “opportunities to engage with other organizations.”

“On a very personal note, many of us come from parts of the world where we have witnessed the use and impact of guns first-hand,” his statement continues. “I include myself in that community. I have proudly served in the military and grew up in a rural area where hunting was commonplace. I can readily identify with our members who are on all sides of this debate. At the same time, my personal experience has taught me about the power of engagement. I believe that engagement is the path to change, as tough as it might be.”

Petition collects tens of thousands of signatures

MEC’s decision to drop the five brands follows a petition that was started in the wake of last month’s school shooting.

Sarah Latha, who launched the petition, says it collected more than 50,000 signatures. “When people saw the opportunity to speak up and to engage the organization that they are a member of, they took that opportunity and the outcome is what was desired, which is just incredible.”

She believes the co-op’s decision speaks to what kind of an organization it is. “They’re really willing to lead by example, not only to pull these brands, but also to take a look at larger issues of corporate social responsibility.”

Read David Labistour’s full statement below:

AN OPEN LETTER TO MEC MEMBERS FROM CEO DAVID LABISTOUR

Two weeks ago, 17 people lost their lives in a senseless and tragic school shooting in the U.S. The issue of gun violence and questions surrounding responsible gun use, ownership and manufacturing have made headlines around the world. While these issues are seemingly unrelated to MEC, it has recently come to light that several brands MEC sells are owned by a corporation that has holdings in the manufacture of assault-style weapons.

Thousands of MEC members have contacted us to express their concerns and to ask that we stop selling products made by these brands. We’ve also heard from members who believe that purchasing decisions like these should be left to individual consumers and that MEC should not get involved. The fact is, the debate has involved us and as a member-based organization we are compelled to respond.

Demonstrating leadership and leveraging the power of community, are among MEC’s core values. With this in mind, we have taken time to listen to our members’ views, consult internally and reach out to others in our industry. From what we’ve heard, we know that no decision we make will satisfy everyone. We are in the midst of a complex and highly charged debate with as many opinions as there are people expressing them.

My responsibility as CEO is to ensure that we make thoughtful, informed decisions in the best interest of our Co-op and effect change where this is possible and consistent with our presence in the marketplace.

After careful consideration, we have decided to:

  • Effective immediately, suspend any further orders with the five brands owned by Vista Outdoor which we carry (Bollé, Bushnell, CamelBak, Camp Chef, Jimmy Styks). Existing inventory will remain on our shelves until it has sold through.
  • Continue to engage with these brands as well our peers in the outdoor industry in North America in ways that are consistent with our mission and values. We welcome opportunities to engage with other organizations to help build consensus around the potential for constructive social impact related to purchasing.
  • Lean in further on the question of what corporate social responsibility means for MEC, widening our scope beyond environmental footprint and responsible sourcing to consider ownership structures.

On a very personal note, many of us come from parts of the world where we have witnessed the use and impact of guns first-hand. I include myself in that community. I have proudly served in the military and grew up in a rural area where hunting was commonplace. I can readily identify with our members who are on all sides of this debate. At the same time, my personal experience has taught me about the power of engagement. I believe that engagement is the path to change, as tough as it might be.

So, the questions before us are: what can a Canadian retail co-operative with more than five million members, a business that exists to get people active outdoors, do to effect positive change while continuing to ensure that we serve our members’ needs? At the same time, how do we act as a catalyst for this important debate while we maintain the integrity of our Co-op?

I hope that you will see that the decision we made today is balanced and considered and positions us to inspire a wider discussion throughout our industry and North America.

We appreciate your constructive and respectful dialogue on these important matters.

Yours sincerely,

David Labistour