Prada’s revenues buoyed by refined digital strategy
Posted March 15, 2019 10:46 am.
This article is more than 5 years old.
MILAN — The Prada fashion group says its revenues grew by 6 per cent last year as the company honed its social media strategy to draw in customers.
Prada on Friday reported 2018 revenues of 3.1 billion euros ($3.5 billion), compared with 3 billion euros the previous year.
Underlining the success of Miuccia Prada’s latest collections, ready-to-wear sales grew by 10 per cent, while a new sneaker offering gave footwear a more modest boost. Revenues grew across all geographies, led by Asia Pacific, and across brands, with Prada’s 10-per cent increase outpacing little-sister brand Miu Miu.
CEO Patrizio Bertelli said digital communication had made consumers “ever more aware of their purchasing choices” and would take on “an even more crucial importance.”
The Associated Press
