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Why actor Matthew Gray Gubler is dressed in a monster suit

This April 1, 2019 photo shows actor and author Matthew Gray Gubler poses for a portrait in New York wearing a costume of his title character in his children's book "Rumple Buttercup: A Story of Bananas, Belonging and Being Yourself." (Photo by Brian Ach/Invision/AP)

NEW YORK — You have to hand it to actor Matthew Gray Gubler: When he goes, he goes all-in.

That’s whether he’s chasing serial killers on CBS’ “Criminal Minds” or putting the word out about his new children’s book.

To publicize “Rumple Buttercup: A Story of Bananas, Belonging and Being Yourself,” Gubler donned a full-body costume of his character, a peculiar green monster who hides because he fears he’s weird.

The story centres on the lonely Rumple Buttercup, who hides from the world because he has crooked teeth, three hairs and an asymmetrical body.

Gubler says he wrote the “book for anyone that feels like they don’t quite fit in.”

Mark Kennedy, The Associated Press