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Feds launch tourism strategy designed to boost sector 25 per cent by 2025

Last Updated May 21, 2019 at 10:38 am PST

FILE PHOTO: Tourism, Official Languages and La Francophonie Minister Melanie Joly speaks during an event in Ottawa, Monday March 11, 2019. Joly announced a review to modernize the Official Languages Act. THE CANADIAN PRESS/Adrian Wyld
Summary

Feds hope new tourism strategy can boost international visits to Canada during non-peak seasons

Feds announce $58.5 million in funding to help communities create or improve tourism facilities and experiences

OTTAWA — Tourism Minister Melanie Joly says a federal new tourism strategy can boost international visits to Canada during non-peak seasons by more than a million people.

The strategy includes $58.5 million in funding to help communities create or improve tourism facilities and experiences.

The fund is supposed to back experiences that show off Canada’s strengths and expand tourism beyond major cities in summertime.

Joly says the new tourism measures are tooled to help tourism revenues grow by 25 per cent — to $128 billion —by 2025.

The government also hopes to create 54,000 new jobs directly related to tourism.

Joly says the federal government knows that tourism helps every part of the country, adding it has seen many examples of communities transforming and diversifying their economies by attracting visitors.

The Canadian Press