VANCOUVER (NEWS 1130) – A new concussion safety ad that was prompted by the death of a 17-year-old girl in Ontario will air on Sportsnet on Monday.
The ad shows a young female soccer player training hard and taking hits to her head during games, then collapsing on the field.
The public awareness campaign was prompted by the 2013 death of Rowan Stringer, a high school rugby player who suffered multiple concussions within a week. Her father, Gordon Stringer, is happy with the video.
“For us it’s hard to watch but that’s exactly what it needed to be,” he says. “It’s impactful. It makes a very clear statement as to what you need to be aware of.”
Ontario’s Social Services Minister Lisa MacLeod says she sees the challenges first-hand when coaching her daughter’s hockey team.
“I know it’s easy to come off the ice when you have a sore ankle or you’ve broken your arm,” she says. “It’s much more difficult to get off the ice, the field, the pitch, whatever, if you have a head injury because it’s invisible.”
Rowan Stringer’s death has also resulted in the Ontario government creating new rules requiring the review of concussion awareness resources and concussion codes of conduct by sports organizations, which are expected to be in place in the province by July. The new rules have been dubbed Rowan’s Law.
With files from the Canadian Press.