VICTORIA (NEWS 1130) — Speculation is swirling that the Duke and Duchess of Sussex are considering moving to the Island, shining a spotlight on Victoria.
The Queen has given permission to the couple to live part-time in Canada, B.C.’s premier is excited about the possibility of welcoming the royals to the province, and Island mayors are on-record saying they’re honoured to have been chosen as the Christmas-holiday destination for the family.
But will people begin flocking to the Island in hopes of catching a glimpse of royalty?
Paul Nursey, CEO of Destination Greater Victoria, isn’t counting on it, and says it would be wrong to use their presence to advertise the area.
“We’ll take this little bit of attention, but it’s not something that will ‘solve tourism’ or help boost tourism,” he explains. “We absolutely do not want to be seen as gaining commercial advantage from someone’s choice in terms of where they want to live.”
He adds the notion of exploiting a high-profile visit to draw people to a destination is outdated.
“I think the 20 or 30-year-old idea of kind of mega events or publicity directly leading to tourism growth are over. We need to compete and we need to win.”
Nursey thinks it would be a tabloid-style tactic to try to draw people to the Island, and plans to keep focus on what makes Victoria a compelling destination.