Loading articles...

Lululemon apologizes after former staffer promoted offensive T-shirt on social media

Citynews 1130 Vancouver

Last Updated Apr 21, 2020 at 12:10 pm PDT

FILE - Lululemon says the shirt itself is not one of the company's products. (THE CANADIAN PRESS/Darryl Dyck)
Summary

The company's former art director posted a T-shirt, created by a California artist, for sale on his Instagram page

The shirt depicts a Chinese take-out container with bat wings, and says "bat-fried-rice" on it

Lululemon says the shirt itself is not one of the company's products

VANCOUVER (NEWS 1130) — Lululemon issued a statement Tuesday apologizing for a now-former employee who promoted a T-shirt online that the company condemned as “inappropriate and inexcusable.”

On Sunday, Trevor Fleming, who was an art director at the Canadian exercise apparel brand, posted a T-shirt created by a California artist, for sale on his Instagram page.

The shirt depicts a Chinese take-out container with bat wings, and says “bat-fried-rice” on it.

The post fuelled a furor on some social media sides, with some commentators saying the shirt propagates racist stereotypes amid the COVID-19 pandemic, and demanding a boycott of the brand.

Lululemon says the shirt itself is not one of the company’s products.

“At lululemon, our culture and values are core to who we are, and we take matters like this extremely seriously. The T-shirt design is not a lululemon product. We apologize that an employee was affiliated with promoting an offensive T-shirt, and we take this very seriously,” says a company spokesperson.

“The image and the post were inappropriate and inexcusable and we do not tolerate this behaviour. We acted immediately, and the person involved is no longer an employee of lululemon.”