Startup & Slay celebrates diverse women, non-binary entrepreneurs in Canadian business

TORONTO (NEWS 1130) – The second edition of Startup & Slay, a digital series celebrating diverse Canadian women and non-binary entrepreneurs in Canada, is soon kicking off.

The series, sponsored by CIBC in partnership with Rogers Sports & Media and Shopify, begins on Oct. 7 at 8 p.m. ET/5 p.m. PT and will run each Wednesday for about a month.

The goal is to feature two entrepreneurs each episode in an live, online themed event to talk about their start-up businesses, and how they are “slaying the Canadian market.”

“This has been a tough year for everybody, small businesses have been hit hard by COVID-19,” says Emily Mills, founder of How She Hustles/Startup & Slay.

“There are unique stories – and often unique challenges and opportunities for entrepreneurs who also self-identify as racialized, Indigenous, 2SLGBTQ, persons with disabilities, immigrants and non-binary.”

Each episode will be accompanied by an article that will feature advice and insights on how to use Instagram and Twitter to help grow and develop a business.

You’ll be able to catch the weekly episodes on the How She Hustles YouTube channel. You can RSVP here to get a link to the livestream.

This round of Startup & Slay comes after a national call went out in May for applications. In total, more than 200 people who self-identify as women and non-binary entrepreneurs applied to share their stories about starting and building a small business in this country.

The eight businesses that will be featured have been categorized into four different categories, including “Starting a Business during COVID-19,” “Scaling up a Food Business,” “Making Business More Accessible,” and “Entrepreneurship & Indigenous Allyship.”

To learn more about the businesses and the people behind them, click here.

“Startup & Slay amplifies the voices of diverse women and non-binary entrepreneurs,” Andrew Turnbull, senior vice-president, Business Banking, CIBC, says. “CIBC is proud to support this platform and create a more inclusive narrative among Canadian entrepreneurs.”

In addition to helping these business people get their stories out, Startup & Slay is also working with its partners and sponsors to support other diverse entrepreneurs in Canada.

Rogers is the parent company of this station.

Top Stories

Top Stories

Most Watched Today