VANCOUVER (NEWS 1130) — Beer drinkers and makers are raising a cold glass Wednesday to recognize the cultural and economic contributions the sudsy alcoholic beverage has made in Canada.
Canadian Beer Day started in 2019, but the industry group behind it says this year is important because of how COVID-19 has affected businesses.
Beer Canada says the 1,100 breweries in Canada employ more than 15,000 people in 149,000 jobs and contribute $13.6 billion to the country’s GDP annually.
“Beer brings Canadians together, and it’s been a major part of our country’s cultural fabric for generations,” says Luke Chapman, with the industry group Beer Canada.
“Whether virtual or in person, we want to build on the success of the inaugural Canadian Beer Day and show how much our breweries, barley farmers, restaurateurs, and all those connected to beer mean to Canadians and our country.”
#DYK: brewers directly employ over 15,000 Canadians and 149,000 jobs across Canada’s hospitality, tourism, agriculture and manufacturing sector are supported in some way by the production and sale of .#CDNBeerDay #BeerProud
— CanadianBeerDay (@CdnBeerDay) October 7, 2020
Beer Canada is calling on all Canadians to participate in Canadian Beer Day by enjoying a cold one and posting a photo of your favourite Canadian-made beer or brewery on social media using #CDNBeerDay, and sharing what makes you #BeerProud.
“Despite the challenges we’ve faced together as a country this year, there’s a lot to be proud of as Canadians,” Chapman says. “It’s been great to see our country come together, and in the beer industry specifically, we’ve seen an overwhelming display of Canadian spirit from brewers, beer drinkers, and industry partners.”
Throughout the pandemic, Beer Canada says brewers have supported the country’s recovery efforts through various initiatives, including the production of hand sanitizer.