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B.C. shows highest interest in luxury cars in Canada: data

A BMW logo is seen on a vehicle in downtown Toronto on Friday, July 26, 2019. The German automaker is suing Autoport Ltd. for $175 million for alleged weather-related damage to 2,966 BMW and MINI vehicles in Halifax. THE CANADIAN PRESS/Colin Perkel
Summary

It turns out B.C. isn't the hotbed of eco-friendly drivers you'd think it would be, according to a car-buying app

Autotrader.ca has found B.C. leads the country for luxury car searches

VANCOUVER (NEWS 1130) — We may think we’re green in B.C., but the province leads the country when it comes to interest in gas-guzzling, premium automobiles.

The top searched models for car-buyers in B.C., according to autoTRADER.ca, are the Ford F-150 pickup truck, followed by the Porsche 9-11, and the Ford Mustang, with the luxury BMW M-models and Mercedes-Benz C-class rounding out the top five.

“For the sixth year running the Ford F-150 retains the number one spot as Canada’s top-searched vehicle on autoTRADER.ca, despite being the only truck on the car-dominant 2020 Top Searched list,” says Jodi Lai, editor-in-chief with autoTRADER.ca. “The Toyota RAV4 stood as the solitary SUV, which is a bit of a surprise considering how popular SUVs are, while Canadian shoppers are still seeking luxury options like the Porsche 911, BMW’s M Models, and the Mercedes-Benz E-Class and C-Class.”

At least one luxury car showed up in every regional top searched list across the country, except in Saskatchewan.

Meanwhile, in Alberta, larger vehicles dominated the top searches. The Ford F-150 is in the number one spot on the list for another year in a row.

But the more environmentally-conscious drivers were also active in Canada.

Interest in hybrid and electric vehicles on the site did rise significantly, up 14-per cent in B.C. for the year. Nationally, searches for greener vehicles rose 19 per cent. Next year, the site expects interest in green vehicles to keep going up as more technology develops and more models hit the market.

The used vehicle platform also found more than seven in 10 of Canadians are more interested in buying a car online since the pandemic began.